The problem, however, is that getting the exposure and practice that you need to become a guest blogger isn’t always easy. In many cases, making this happen requires a writer to forgo making money. The question then becomes: Is it worth it in the long run to blog for exposure?
Why blogging for exposure sometimes the option?
Although blogging can be a fun activity, that doesn’t mean it isn’t time consuming. Blogging for exposure means that you might have to take time away from other work or other activities because it can be hard to get paid to blog if you don’t work for a company. In a sense it is a catch 22 because you usually need the exposure, but it’s hard to get it unless you work for a company that can pay you for your work.
- Make sure that you consider your finances and the time commitment involved.
- Make sure that you’re posting your content on the right blogs. Think metrics.